website & platform build | social media | paid ads
Barry and Lorette approached us with a clear mission:
Digitise decades of equestrian expertise into a modern, scalable online brand that could educate, empower, and reach riders globally.
“Kim is passionate, organised, efficient, has artistic flare and feeling, and shares in our excitement in bringing our dream to a reality!”
— Lorette Knowles-Taylor, SA Showjumper and co-founder of Farnham Online
Objectives
A strong brand identity that honoured their legacy while appealing to a new digital audience
A platform that could house structured educational content, exercises, and subscriber-only tools
A website capable of driving traffic, conversions, and long-term community growth
Ongoing web management, content support, and social media marketing to fuel visibility
A paid ads strategy to grow consistent leads and subscriptions
1. Brand Build:
From Concept to Cohesive Identity
We developed a full, modern brand system that reflects Barry & Lorette’s deep expertise and approachable teaching style.
What we created:
Full brand identity & visual language
Colour palette inspired by the existing Farnham palette
Voice & messaging guidelines for consistent communication
A brand aligned with trust, education, and mastery
This brand work became the foundation for every digital asset and communication channel.
2. Platform & Website Development
We designed and built a website that serves both as a content library and a conversion-driven digital platform.
Key elements included:
A scalable platform architecture
Custom content categories
Structured learning experience
Optimised navigation for riders to easily find training material
User-friendly UI/UX
Clean, modern design aligned with the new brand
Clear calls to action for conversions
Mobile-first experience for riders on the move
E-commerce & subscription readiness
Easy updates for new content
Seamless onboarding experience for new members
Built to grow as more contributors and content are added over time
3. Web Management & Continuous Platform Optimisation
To keep the platform performing at its best, we manage:
Monthly backend updates and plugin maintenance
Daily support ticket handling to ensure subscribers have a great experience
Monthly content uploads, including digitised exercises from Barry
Ongoing refinement of navigation, categories, SEO, and the user journey
Monthly data analysis (traffic, conversions, sign-ups) to guide strategic decisions
Our approach ensures the website stays secure, fast, and responsive to user needs.
4. Social Media & Paid Media: Building a Recognisable, Growth-Driven Digital Presence
We established Farnham Online’s complete digital marketing ecosystem across both organic social media and paid advertising, ensuring cohesive brand visibility and a steady flow of new riders entering the funnel.
Organic Social Media Management
To position Barry and Lorette as trusted, accessible educators, we built a strong and consistent social media presence across Farnham Online’s channels.
Paid Social Ads
To amplify reach and drive conversions, we developed and manage Farnham Online’s full Meta Ads strategy, structured around the marketing funnel.